1000 Cranes Blog

Positioning Yourself for Opportunities

I just finished reading the Chris Matthews book "Life is a Campaign," and one of the Chapters is called "Keep Good Company."  This actually dovetailed very nicely with a recent discussion about "Moose Hunting".  If you're going to hunt for moose you have to know where they are, and similarly, you have to position yourself to where your customers are going to be. 

As such, keeping good company also means getting yourself in front of the right people. 

I've tried many methods of marketing from placing ads into programs, to eNews blasts to direct mail pieces, and I always find that getting a face-to-face meeting has always been the best.  Keeping Good Company by meeting the right people and having them introduce you to the right people makes all the difference in the world.

Over the last few months, I've been spending more time in our Washington, DC office building those connections, and in a few months time by investing in this, the business has grown to include some new ventures including:  

• the development of a new cultural competency class for Duke University's Certificate Program in Nonprofit Management through collaborations with Georgetown University, 
• a new collaboration with a partner who works with corporations,
• an adjunct professorship with National University's School of Media and Communications and
• the assignment of future interns for 1000 Cranes through the University of Baltimore's Merrick School of Business

These connections were all made through face-to-face meetings.  In order to position yourself for opportunities, you need to put yourself in front of people directly and meet the decision makers.  Even if you have the best rapport by phone or email, nothing beats getting the opportunity to meet someone directly and letting them see you shine and building trust. 

What steps have you taken to position yourself with decision makers? 

Why do you think people are more willing to enter into a negotiation with someone they have met than with someone they have not?   

Being Authentic

I had the pleasure of teaching for Duke in a collaboration with the Danville Regional Foundation today, and on my drive home, I stopped in Yanceyville, NC at Yoder's Country Market.  Yoder's specializes in Amish foods and crafts, and I purchased some homemade jellies and horseradish cheese.  

The Amish traditions show respect for the Earth, family, the local community and their religious beliefs.  The Amish make their foods, furniture and crafts by hand in the traditions that have been handed down for generations.  I must say that the Elderberry Jelly I had is one of the best I've tasted.  In the big business of mass production, many companies use cheaper ingredients such as corn syrup that just don't compare to pure cane sugar.  Using authentic, natural ingredients is part of The Amish way, and they are  a good example of how keeping authentic to your ways can be a strategic advantage or differentiator in a world where too many people want to be the same. 

How is your organization authentic?

What differentiates you from your competitors? 

What are you doing to be authentic to yourself? 

For the Love of Canned Cake!

I meet the most interesting people on trains.  During my last trip last Friday from Washington, DC, I had a great conversation with a woman from Albany, NY who was taking the train to Raleigh, NC.  She realized she had forgotten to bring several jars of applesauce with her as gifts for her friend, and she talked about how she enjoys canning as a hobby to give unique gifts for her friends. 

She mentioned that she also likes canning cakes.  Excuse me?  What?  Canned cake?  I must admit, I was at first a bit confused, but then she later went on to explain how easy they are to make.  You simply fill pint size mason jars half way up with any cake batter that you like.  You just need to remember to spray the jars with Pam or some other vegetable spray and get the wide-mouth straight-sided jars so the cakes are easy to remove after baking.   Bake the jars in the oven, remove them one at a time and place the lids on them as you normally would (the lids should be prepped in nearly boiling water before placing them on the jars.)

Well, I must admit, I was a bit skeptical at first, but I gave it a shot today), and low and behold, these came out great!  I simply followed the instructions with the gluten-free spice cake I like, and poured them in the jars and baked them the same way...absolutely incredible!   I can't stand eating cake that has been previously frozen, so now this is a great solution to that! 

The bigger story here, though, is that I received a precious gift from a stranger.  I was taught a skill that I can use for decades to come.  It goes to show you that you never know who will be an influence in your life.  Even a perfect stranger (and now friend) can make a profound difference.  With the economy the way it is right now, I've been very mindful about saving food and eating leftovers in order to stretch my dollars.  This is yet another way to help through tough times.   I know I'm just getting started in this new canning adventure!  

Has a stranger made a difference in your life and how? 

What skills have you learned that can help you through a down economy? 

Tougher Fuel Standards by 2016

President Obama announced that the auto industry will be faced with tougher fuel efficiency standards that will require autos to average 35.5mpg by 2016.  Current vehicles produced in the US average only 25 mpg. 

Thankfully, I have already moved in this direction when I purchased a MINI Clubman in October which averages 34mpg, and I am truly enjoying what I can get out of one tank of gas! 

I had been driving a Lexus IS350 which only averaged 24mpg.  It seemed that I was filling up for gas all the time.  During the time when gas was $4.00/gallon, I was spending almost $60.00/fill-up.  Now, with a more efficient car and better gas mileage, I've nearly cut my bill in half. 

The auto industry will have some adjustments and growing pains as it moves in this direction, but it's something that we need to do to save the environment and become more competitive in this industry.  I do love my MINI Clubman...hopefully, in the years to come, the US will come up with a similar cost effective product. 

What are you currently driving and what kind of gas mileage are you getting? 

With this change in the auto industry, do you anticipate planning to purchase a US vehicle by 2016 when the standards come into play? 

Community Connections Through Art

I'm here in DC and had a chance to swing by the Smithsonian American Art Museum where they have a special exhibit of Jean Shin's Common Threads exhibit.  Not only is the exhibit visually appealing, she also developed her pieces with the contributions from the community.  Some of my favorite pieces included the following: 

"Chance City" - remember those card houses you made as a kid?  Imagine an entire city made up of card houses that use lottery tickets as their base.  Absolutely amazing...the thought that people's dreams of wealth can crumble so quickly like a deck of cards is very humbling, and from what the guard told me, if the cards fall, they do not "fix" the artwork.  At the end of the exhibit, the city will come tumbling down (if it hasn't already.)   It's been up since May 1st, so I saw a pretty intricate city similar to the picture shown here. 

"Chemical Balance" - think about all those prescription bottles you toss.  Jean Shin has taken these bottles and created sculptures that look like eerie glowing stalactites and stalagmites.  These prescription bottles were also collected from community nursing homes, pharmacies, friends and family members.  It's a poignant statement about how our society relies so much on "popping pills" to treat illnesses.  

Lastly, her exhibit "Everyday Monuments" is debuting here in DC.  It's a collection of ordinary trophies that have been modified so that the figures adorned on top represent the efforts of ordinary people.  It's a way to celebrate the accomplishments of everyday workers who don't receive trophies for the contributions they do everyday. 

The exhibit runs until July 26th, and it may be worth going multiple times to see how the Chance City piece may change each time.   Here's an article in the NY Times that also gives an overview of Jean Shin's life.  

It's very moving, and I highly recommend that you try to visit the next time you're in DC. 

Has there been an artist that has moved you to become more introspective about your world and why do you think their work did that? 

Networking vs. Schmoozing

I attended a "gala" event at the Asian American Action Fund where I had an opportunity to meet some Asian American leaders in Washington, DC.  I met Congressman Mike Honda and Boston City Councilman, Sam Yoon, as well as other political figures. 

I've not been one to be a "schmoozer."  Someone asked me, "Well, Naomi, what's the difference between a networking vs. schmoozing?" I have found that networking which to me is a simple exchange of pleasantries about what you are and what you do is fairly easy.  In fact, one of my friends always invites me to his parties because he says I can talk with anyone (if I am so inclined.) 

With schmoozing, I've found that it's much more of an agenda driven conversation.  In other words, the conversations are more about "Here's what I can do for you?" and "What can you do for me?"  The other thing that bothers me about schmoozing is that the venues where this takes place is usually at a mixer event where there is loud music blaring and you need to shout at each other to even have a conversation.  There were times where I needed to go outside and unwind not because I disliked the company, but because it was so stressful trying to manage the conversations with the loud environment.

In a nutshell, if there is a better way to "schmooze" without the loud music and background situation, I would enjoy it more.  I think I need to pick up golf again, and dust off those golf clubs.  I've found that similar conversations happen on the golf course, and yet you're in a much nicer environment.

What are your thoughts about the difference between networking vs. schmoozing? 

Can you think of other activities besides gala events and golf that would help with networking and schmoozing? 

Naomi Takeuchi Becomes National University Adjunct Professor

For Immediate Release
May 11, 2009

Naomi Takeuchi Becomes National University Adjunct Professor

National University's School of Media and Communications has hired Naomi Takeuchi as one of its newest adjunct professors.  After completing training in its online system, Ms. Takeuchi will lend her wealth of experience in strategic communications and marketing to students enrolled in the program. 

National University is the second-largest, private, nonprofit institution of higher learning in California. Founded in 1971, National University consists of five schools and one college, including the Schools of Business and Management; Education; Engineering and Technology; Health and Human Services; and Media and Communication; and the College of Letters and Sciences.

National University offers 100 undergraduate and graduate degrees, as well as 22 teacher credential and certificate programs. A leader in online education, National University offers more than 50 graduate and undergraduate degree programs and over 1,200 courses online.

National University's administrative and academic headquarters are located in La Jolla, California.

Guaranteed Returns on Book Loans

I had a wonderful dinner this evening with several women from UNC-Chapel Hill, and at one point in the conversation we were on the topic about book loans. 

It's interesting that sometimes when you loan a book, it seems to vanish or disappear.  For some reason, when it comes to books, people seem to forget who the original owner is or just become lax in returning it. 

Well, one of the ladies has a fool-proof solution...before you loan a book, ask for an item in exchange that is of value to that person.  After all, a book is of value, so instead of it mysteriously disappearing, make sure that you have something of value from the borrower. It's simple and ingenious!   When the book is returned, you return the other item of value! 

What have you done to ensure books are returned to you in a timely manner? 

Are there other items you have borrowed from people that have not returned to your bookshelf? 

Why do you think human nature acts in this way? 

The Benefit of Face-to-Face Interactions

This weekend, I've been working with several members of the National Association of Asian American Professionals (NAAAP) on updates to our Bylaws.  We had representatives from Boston, Atlanta and Philadelphia who flew in to Raleigh, NC in order to focus on ensuring the documents were reviewed carefully and strategies discussed and implemented.   

Inspite of all the use of technology these days and restriction in travel budgets, nothing beats a face-to-face meeting.    I found that especially with a group of more than about 5-6, the face-to-face conference is important to ensure that all views are on the table and that underlying issues can be addressed.  There are small queues such as body language and voice inflection that can signal that a person doesn't wholeheartedly agree with a subject.  There may also be times when a bright idea is born which can be captured in the moment during such a session. 

There was also a noticeable difference in the participation from people remotely logged into the session.  We had chat sessions going as well as a teleconference, but the dynamics were hindered as the remote attendees often had to attend to problems with the technology (i.e. background noise, lack of visual cues from whiteboard drawings, etc.)

The level of trust is also palpable in a face-to-face meeting with additional side conversations taking place over a cup of coffee, during a cigarette smoke break or during banter over lunch.   Comaraderie is built on trust from getting to know a person well. 

Since face-to-face meetings can be so productive, why is it that companies are moving more toward virtual meetings and how can you integrate more face-to-face interaction in your business? 

Do you have any strategies for being more engaged when you are dialed in remotely into a call or meeting?